Building a Romanian paid publication on Ghost (free + paid). Best practices?

Marketing & promotion
1

Hi Ghost community — I’m Elijah. I’m building a Romanian “book-based personal development journal” as a paid publication: 1 book/week turned into a clear Book Brief (Mon) + Implementation Lab (Wed) + Quiz/Challenge (Fri).

I’ll also publish 1 free post/week to grow the email list.

Questions:

  1. What’s the best structure for Free vs Paid posts in Ghost to maximize retention?

  2. Any proven onboarding flow (Start Here page, welcome emails) you’d recommend?

  3. For a weekly cadence, what content format tends to work best for busy readers?

Thanks — happy to share results once it’s live.