# Do you know which of your content brings members who stay or  just which drives signups?

**URL:** <https://forum.ghost.org/t/do-you-know-which-of-your-content-brings-members-who-stay-or-just-which-drives-signups/63164>\
**Category:** Marketing & promotion\
**Created:** [June 20, 2026, 4:00am UTC](https://forum.ghost.org/t/do-you-know-which-of-your-content-brings-members-who-stay-or-just-which-drives-signups/63164 "2026-06-20T04:00:50Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![sampackerbuilds](https://avatars.discourse-cdn.com/v4/letter/s/d07c76/32.png) [@sampackerbuilds](https://forum.ghost.org/u/sampackerbuilds)\
**Post date:** [June 20, 2026, 4:00am UTC](https://forum.ghost.org/t/do-you-know-which-of-your-content-brings-members-who-stay-or-just-which-drives-signups/63164/1 "2026-06-20T04:00:50Z")

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Something I’ve been chewing on for paid publishers:

Most of us can see which posts drive signups. Way fewer can see which posts bring subscribers who actually stick around 6+ months vs. the ones who sign up and churn a few weeks later. They’re often not the same content — your highest-traffic piece can quietly be your lowest-retention one.

For those of you running paid tiers: do you track this at all? And if so, how — manually pulling Stripe + member data, gut feel, something else? Curious what’s worked (or hasn’t).

Being transparent: I’m building a small tool that tries to answer exactly this — which content brings your longest-staying members — and I’m trying to learn whether it’s actually useful or whether creators already have a handle on it. Genuinely want the honest read, not pitching anything. Happy to run it on a newsletter or two for free if anyone’s curious to see what it spits out.