How do you decide when a blog post is actually finished?

Off-topic
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I’ve noticed that I can keep editing a post almost indefinitely — changing wording, improving the structure, tweaking the introduction, and adding more examples.

At some point, though, more editing doesn’t necessarily make the article better.

How do you decide when a post is ready to publish?

Do you have a specific checklist you follow, or do you simply publish once the main idea is clear and useful to the reader?

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  1. Is it factual?
  2. Is your point of view clear and easy to read?
  3. Does your post open the floor for discussion? (If comments are enabled)
  4. Is a further edit necessary? Or am I chasing myself around? If I’m editing so much on one post, could this post instead be a series of it’s own?
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Helpfull checklist!!!

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“Perfect is the enemy of good.”

--Voltaire

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I suppose myself as reader, and check this really helpful.

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Yes, that’s a good point. This will give us around 40% of an idea of whether the audience will like the content or not. One more thing: before reading the blog, you need to forget that you wrote it yourself and read it from the perspective of a normal reader.

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How do you decide when a post is ready to publish?

When I only have sufficient time to press the ‘publish’ button before my self-imposed (and rigidly enforced) deadline of 5 pm. If I didn’t adhere to that, I’d still be tweaking the odd sentence or section.

More seriously, a publication deadline is great for focusing the mind … it forces you to start with enough time to finish.

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I am re-editing everything I wrote on my actual lead project but in the personal side/blog I like to not respect so much rules:

  • What was the motivation to publish? Is that filled?
  • What is the message? Is it clear and landed?
  • How I feel when I read the finished draft?