Sending an email to individual address

I want to send an article I have in Ghost as a welcome email to new users. I know that sending to individual (non-subscriber) addresses is possible, as when sending a test newsletter, there is a field ‘email’ in the posted JSON that allows sending to an individual email. However, I can find no documentation on how to send a published article to an individual email address, and am a bit reluctant to use a feature that is not documented. Has anyone else ever had this problem? Or is anyone else using Ghost to send articles to individual email addresses?

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We want to do something similar and are wondering the same thing…