Uncertainty precedes discovery. Not knowing how to complete a task or what the outcome will be is scary, which is why most people freeze. They stop taking action until they know more. Until they can be sure.
But life and business don’t work like that.
If you want to create the content and reach the audience and build the revenue you think is possible, then you must learn to lean into uncertainty. Embrace the doubt. Because taking action is the only way to find the answer you’re after.