🗝 The honest way to win on social

Is to forget about scale and focus on individual relationships. Reach, virality,
and exposure are all byproducts of being a real human online. This week’s
resources will help you start thinking less about what you want to make, and
more about who you want to help.

:speech_balloon: In this issue:

  • Creator expectations. What most people misunderstand about the new economy.
  • Fundless. Why platforms should play a smaller role in your strategy than you
  • TikTok basics. Spark new content ideas by l
    🗝 The honest way to win on social
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