Have you ever looked at someone elseโs newsletter, blog, or project and thought
โI never would have thought of that!โ The goal is to get strangers to say the
same thing about your work. And the only way to achieve that is by leaning into
what makes you different.
In this weekโs issue:
- Side quests. Why straying off course might be the fastest way to find your
niche. - Unpaywalled. See how one news site is going against the grain with its
business model. - Hidden benefits. How th
๐ Why weird businesses keep winning