I’m just sitting here wondering about a thing: what is the more effective/efficient way to add scripts to one’s site: using Google Tag Manager or putting straight into the code injection in Ghost admin?
To be clear, I’m wondering about this in terms of performance, not what might be the most convenient way for a user. Ghost caching having any benefits?
My usecase is a handful of scripts: analytics, some affiliate things and such.
I use tag manager but that’s just because I imagined it’s a smart thing to do, in reality, I don’t have a clue. Someone who knows these things better?