Custom content for every subscriber - Ghost Changelog

News
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Have you ever wanted to display sponsored content in your newsletter but not in the article? Or maybe you want to display content to free members but not paid?

Now you can.

What’s new?

Visibility settings allow you to choose where the content displays. Like in your newsletter, article, or both. The same goes for who sees it — public visitors, free members, paid members, or any combination thereof. And you can preview your post accordingly before you publish.

Design settings now include the option to add an image, change the background color, and choose the best layout.

Sponsor labels are optional, editable, and can include a link. ProTip: Adding a link for advertisers to get in touch can invite more brand deals 💸

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Looking for even more flexibility? We’ve also applied these visibility settings to our HTML card so you can create entirely unique experiences for different subscribers.

To add a Call to Action or HTML card use the + button, which appears on new lines, or by typing / on a new line to trigger the card menu.

Ghost(Pro) users can log in and start enjoying all of this right away! If you're a developer, self-hosting Ghost, you'll need to update to the latest version to get access to everything that's new.

If there are ways you think this feature could be more valuable based on the way you use Ghost, we’d like to hear it — feedback@ghost.org.

9 Likes
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Thanks to the Ghost team – this is awesome!

1 Like
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This was a much needed feature. Thank you for implementing it :heart:

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Hello!

I’ve been waiting for a feature like this. Thank you!

I have a question. Is it possible to have an image in the call to action, with no text or button, but have the call to action/image itself have a hyperlink applied to it? I tried adding a URL to the button but not adding any text, but it seems to automatically add ‘Learn more’ if there’s no text entered.

I noticed if you highlight the sponsor label and enter a link starting with https://, you can have the label itself be a link. Would it be possible to expand this to the whole call to action block?

It’s not a huge problem - I can have a button. Just would offer more flexibility.

Thank you for adding this! Super super cool.

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Since these new settings work for HTML cards also, you could always construct some HTML and do it that way, if the CTA card isn’t doing what you want.

1 Like
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Oh I didn’t see that the visibility settings applied to HTML cards too! That’s super cool. Thank you!

1 Like
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Good stuff, but I’m curious as to why it only applies to those two cards. I mostly use markdown cards, and it would be really nice to mix in my subscriber bits throughout the article instead of putting it all at the end…

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Anyone found some good uses for this yet?

1 Like
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Ad for free members but not paid.

Newsletter-only and web-only content, such as a JavaScript based embed on web vs a linked screenshot of it in email.

The ability to have paid content in multiple places, not just after the public preview.

1 Like
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yes. Can use it for my paid ads in newsletters and/or posts.
I use it for Event-Announcements as well, it is very helpful in a good design. love it!