Maybe this is off-topic, or marketing and promotion - anyway, here’s the core argument for why Substack is less than ideal when content is your business, and a very strong argument for Independent publishing.
Consider this scenario: transferring your writing from a Substack-hosted subdomain (mywriting.substack.com) to a custom domain (www.mywriting.com) will cost you a $50 connection fee.
This is a fully automated one-click operation on hosted services where you can use your own domain. Substack does not want you to do this.
We constrain our imaginations when we subordinate our creations to names owned by fascist tycoons. Imagine the author of a book telling people to “read my Amazon”. A great director trying to promote their film by saying “click on my Max”. That’s how much they’ve pickled your brain when you refer to your own work and your own voice within the context of their walled garden. There is no such thing as “my Substack”, there is only your writing, and a forever fight against the world of pure enshittification.