Hola, Ghost folks! Wondering whether anyone here has switched to Google Analytics 4 yet? Have you been putting it off?
Based on my 10 years of looking into content analytics accounts for businesses of all sizes, I just launched a community/course about GA4 for non-data scientists, which describes how to use Google’s free analytics tool to truly understand your content’s performance. Beyond pageviews and bounce rate (yuck), with a little bit of setup and know-how, Google Analytics 4 can be a super powerful tool for your content business.
Check out more info on the course here. I hope to see you there!