How focusing on a single niche can make your blog stand out

In 2013 Alex Turnbull from Groove wrote a post about what's made Groove's content marketing strategy so successful (The post is actually titled "How We Grew Our Blog to 5,000+ Subscribers in Five Weeks"). One of the things he mentions that they did right (though not initially—they've learned from mistakes, too) was finding a unique angle for their content.

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