Pruning & Reactivation

Memberships & subscriptions
1

In the recent email from Ghost,

i read: * Be prepared for your list of inactive readers to grow the longer you’re in the newsletter game. Consider running a reactivation campaign to win back subscribers who have decided to tune out.

is it possible to run an reactivation campaign?
like sending a “hello, i see you are not active on my newsletter, please consider reading this and click on the link or your account will be deleted”… if so, HOW?

2

From the members page, add filters to look for users who aren’t reading and aren’t visiting:

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(You can add more filters, too.)
Then, under the gear icon, you can apply a label to them (which will allow you to select them for a ‘special’ newsletter sending), or unsubscribe them, or delete them, or export them for emailing elsewhere.

What’s missing is a ‘last opened email’ filter. That’d be really nice to have, for figuring out who is currently disengaged. Right now, it’s easy to find who has never engaged, but it’ll take a long time to tell if someone read for a couple years but has recently stopped…

I either unsubscribe or delete people who signed up months ago but have super low open rates and haven’t been back to the site. [It depends on whether they look like real people or test accounts, in part.] I figure if they aren’t reading or visiting, continuing to email them is just asking to get flagged as spam. And while zombies bump the total sign-up numbers, they don’t add much else…

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3

Wow!!!
that is much more than i expected ( i could have never guess to press the gear after the filter).

I Agree with deleting the zombies (no value and flags) - i would be nice to be able to send an email to reactivate them but if they are around 3-5% it s possible they do not engage anyway.

Thanks!

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