SEO Challenge: “Ghost Themes” Search Showing Halloween Results Instead of Ghost CMS

Marketing & promotion
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Hi everyone,

I’ve noticed something interesting and wanted to open a discussion about it.

When searching on Google for terms like “Ghost themes” or “Ghost templates”, most of the results are related to Halloween costumes or spooky designs — not themes for Ghost CMS.

However, other platforms with somewhat generic names (for example, brands that include common words) seem to rank clearly for their product-related searches.

I understand that “Ghost” is a common dictionary word, which likely creates ambiguity in search intent. But I’m wondering:

  • Is this something the Ghost team is actively addressing from an SEO perspective?

  • Are there recommended keyword strategies for developers creating Ghost themes?

  • Has there been discussion about strengthening the association between “Ghost themes” and the CMS specifically?

I’m asking both from a curiosity standpoint and from a marketing perspective, since it can affect discoverability for theme creators.

Would love to hear thoughts from the community.

Thanks!

2 Likes
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When I search “Ghost Themes” on both Duckduckgo and Google, in a private tab, without logging in, I only see results related with Ghost software, starting from Ghost Marketplace. I don’t know, maybe it’s a location/language thing. Here in the Netherlands no-one searches “ghost theme” for halloween designs, I believe.

But if people face with this issue while they are looking themes for their ghost site, probably they would add more words to the search like CMS, blog or website.

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I’ve about given up on ranking “Ghost Developer” — which doesn’t mean what I want it to. And “Ghost expert” is also full of people doing exorcisms!

5 Likes
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@Cathy_Sarisky seeing that your business is in “Salem” and you do a good job troubleshooting a lot of issues here. I think you earn the title of Exorcist.

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lol! It’s not that Salem!

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It’s also not that ghost :D

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