I have made four Ghost themes, two open-source and two premium. I’m about to start work on my fifth theme. But first, I’d like to find out what it takes to get a theme in the official Marketplace.
Making Ghost theme development an economically viable activity is hard even when you have a best-selling premium theme. When Ghost pivoted to be more magazine-oriented, and the marketplace was relaunched, and the listings for my first two themes were taken down, downloads declined.
I soon discovered that selling enough copies of a theme that isn’t in the marketplace takes a lot of work, due to the comparatively small market for Ghost themes. Whether your theme makes it into the official marketplace has a huge effect on whether being a Ghost theme developer is economically sustainable.
So I decided it would be worth asking, before starting my next theme: what are you looking for when you’re reviewing themes for the marketplace?
I have read the guidelines, but other than the obvious things like ‘quality over quantity’ and ‘follow the guidelines’, they’re a bit vague. I don’t know whether Laminim was rejected due to quality issues, lack of uniqueness (my themes tend to be solid and pragmatic, but not terribly trendy), or because I didn’t follow of the rules in some way, so I’m not sure what area I need to improve on with my next theme.
The marketplace is currently dominated by fairly slick, modern, masonry layout magazine themes, Casper foremost among them. That seems like a pretty crowded space. Here are some ideas I’ve come up with for my next theme:
A theme that is entirely composed of text that could be typed on a manual typewriter, set in a genuine typewriter font.
Do any of the Marketplace reviewers have a hunch about which if any of these would be most likely to fit in the marketplace, assuming the execution was up to Marketplace’s high standards?
In addition, do you have any suggestions of what I could improve about my existing themes:
- Weblog (I have a feeling this one may be … a bit too unique, shall we say )
… to increase their chances of qualifying for the marketplace?
Thanks in advance