Structured data: sitename

Do sites need to have the site name included in structured data?

If so, how can I make this happen in my Ghost blog?

I am not aware of a site name property for structured data, specifically.

Ghost automatically creates structured data for you and includes a publisher property, that has a name (your Ghost site’s name):

    "@context": "",
    "@type": "WebSite",
    "publisher": {
        "@type": "Organization",
        "name": "Site Name",
        "url": "",
        "logo": {
            "@type": "ImageObject",
            "url": ""
    "url": "",
    "mainEntityOfPage": "",
    "description": "Example"

Hmm… it looks like the tool I was using is not picking that up. Thanks. I need better analysis tools.

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