Structured data: sitename

Using Ghost
1

Do sites need to have the site name included in structured data?

If so, how can I make this happen in my Ghost blog?

2

I am not aware of a site name property for structured data, specifically.

Ghost automatically creates structured data for you and includes a publisher property, that has a name (your Ghost site’s name):

{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "publisher": {
        "@type": "Organization",
        "name": "Site Name",
        "url": "https://example.com/",
        "logo": {
            "@type": "ImageObject",
            "url": "https://example.com/logo.svg"
        }
    },
    "url": "https://example.com/",
    "mainEntityOfPage": "https://example.com/",
    "description": "Example"
}
3

Hmm… it looks like the tool I was using is not picking that up. Thanks. I need better analysis tools.

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