A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth.
Marketing channels come in lots of different forms: Social media, SEO, network/referrals, word of mouth, advertising, or any other method where people who haven’t heard of your service before might hear about it for the first time.
Defining marketing channels
Different channels perform better for different businesses. For example: