🎈 The most common reason your audience isn't growing

[Ghost]

An audience isn’t an amorphous group that sprouts out of thin air once you begin building something online. They’re individuals who, one by one, find your work, connect with your story, and develop trust in your message.

So, if growth is your goal, focus on individuals (not numbers). Because every audience, no matter how big, is just a group of people sharing a story, experience, or goal. And if you can show that you understand their unique situation, you’ll win.

In this week’s issue:

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  🎈 The most common reason your audience isn't growing

[markstos]

The reason my audience wasn’t growing is that I was self-hosting and email wasn’t configured right so all sign-up attempts were silently failing.

Self-hosters: test the signup process!