🫣 The most dangerous word in business

Is should.

I should be there by now. This should be working. We should have known better.

It’s the word comparison uses to disguise itself as logic. But don’t fall for its tactics. There is no one right answer, no sure path forward. No guarantees — only possibilities. An infinite number of upsides.

So, the next time you hear yourself complaining about what you should have done, reframe that and focus on what you could do next.

:speech_balloon: In this week’s issue:

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