Ghost is AWESOME with structured data at the article level on free content. Would love to add structured data to paywalled content, per Google’s guidelines, to attract a far wider audience to Ghost publications. It’d be great if we could toggle on-off or opt into having our paid content indexed, since I know not every publication is in favor.
Here’s why:
- Google organic search is the top traffic driver to most websites (8x more than any social channel and much more than referral or paid), directly connecting audiences with the in-depth content they’re seeking. It works extremely well for free posts on Ghost.
- Indexing all paid content means that our websites/publications will show up on more topics throughout the Google ecosystem, attracting more users to our content when they are searching for it.
- Organic search converts to paid subscribers at far higher rates than social media or referrals, even when the content is paywalled to users, so it’s a win-win for publishers who choose ghost because of its stellar SEO and website capabilities.