Hey Gypsy Rides,
Thanks for the detailed answer. I am trying to see what actionable insights I can implement from your post.
You wanted to know what theme I am using? I am using the default ghost theme called Casper 4.04. Let me know if you know of a better theme I can implement? Don’t mind paying for it.
1. Engaging with marketing funnels.
Yes, I am trying to implement all the suggestions in these detailed landing page guide here and here.
2. Sign Up form at the Bottom
The theme I am currently using doesn’t support it. So changing to a more signup friendly theme seems to be a panacea for all my woes.
3. Limit Content on Home Page
Again changing the theme will fix it.
4. Newsletter shouldn’t be shown publicly.
Again a limitation of the theme where I am not able to filter out what I don’t want to be shown on the home page.
5. Start with focussing on getting visitors to get the free newsletter.
Yes, I will use these detailed landing page guide here and here. to achieve the same.
Thanks again mate.
I realised that just writing content is not enough. Writing itself is just a hard job in itself, but then one needs to develop these complimentary skills of optimising the design in a marketing funnel sort of way. I hope the Ghost Team listens to this and reduces as much friction as possible for writers. Don’t really want plain Jane design of substack but still easy configurations which is achieved in Wordpress via plugins.