From my initial review of your site, here’s what I notice:
- People are not going to voluntarily click to sign up on a small subscribe button (top right-hand corner). They must be engaged with Marketing Funnels. Somewhere in the top area of the site home-page, you should have a campaign of what solutions your site offers to people and why they need to sign-up; include a form for them to enter their email, immediately. This may offer some slight customization (sorry, I specialized in marketing not coding).
- At the bottom of the page a Newsletter Form also needs to be present, on all your pages, this way, when visitors are reviewing the site they are reminded of what to do next.
- You offer readers, a lot of quality content but sometimes space is needed (limit how much content is shown, on the Home page) so they can actually SEE what they are looking at. May I ask, what theme are you using? Themes are very important depending on the marketing style of the content. Think of the marketinfg first, then content second, approach. And here’s why?
You have Free Post “Newsletter” a “summary if you will” of topics, then you have a specific post pertaining to each category.
Start with only focusing on getting visitors to Get The Free Weekly Newsletter in their inbox, have none for public view (this is what solution you offer concept), they will sign-up (because it’s FREE). Promote the Newsletter approach first. Then the visitor will select the link from the navigation bar (as you currently have set) and visit the category link they are interested in.
That’s a start and hope it helps!