I really like my theme, but as I start to work on digital marketing, I’m going to need a pretty customized landing page for people who click through ads. Is this kind of thing possible? Can a page be designed and built from the ground up and then uploaded into the “theme” on ghost?
Yes. Vanilla html with a .hbs extension will load. You’ll probably actually want to pull in default and your nav bar and footer (which might be in default), but html is a subset of hbs.