Changing Free/Premium terms, labels

I find these two labels and class distinctions not very positive for visitors.

Have searched but didn’t find how to change other than a lot of chatter about it.

I’d rather use Member and Supporter for positive terms rather Free and Premium which both have some, unintentional or not, discrimination/elitist feeling, perceptions.

Public vs. Free is confusing (I know, Free gets emails, Public only browses, but it is free.)

So unless I missed it, can these terms be changes via customizing a theme?

Premium tiers can be customized via SettingsMembership. It is possible to customize the wording around the Free option but not the term “Free” itself.

Alternatively, it’s also possible to create custom membership flows, where you can use any language you want: