I’d love to allow newsletter readers to purchase gift subscriptions for their friends and colleagues.
Adding to this. One key thing most implementations of this feature don’t do well is communicate clearly how it will work. As the person buying this gift, I want to be sure…
- that the surprise doesn’t get spoiled if I’m buying it for a specific day (birthday, holiday, etc.)
- that it doesn’t somehow turn into a recurring subscription for either myself or (worse even) the person receiving the gift
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