NY Times released a press report today where they stated the following:
“This morning we published hundreds of byline pages in a new format that highlights the experience, expertise and ethics of our reporters, photographers, editors, and audio, video and data journalists from across the newsroom and Opinion. The new format, which we call enhanced bios, was designed to bolster trust with readers by letting them know who we are and how we work.”
I would love to see Ghost move to more enhanced bios, bylines, and schema. This is increasingly becoming a core part of how blog posts rank and how audiences build relationships with authors, writers, and publishers. It builds trust, authority, and allows readers to learn more about the people they consume content from.
This is especially relevant in the AI-driven world where human touch still matters.
(I’m refreshing this idea to see if there is any traction)
I’d like to suggest an extension to the Author schema to include additional fields such as:
Type (both Person and Organization)
Bio
Title
Image
Description
Occupation
Social Links
SameAs Links (e.g., links to other professional/authoritative profiles or trusted sources)
Affiliation
Credentials
…and other relevant schema properties.
In today’s connected and social-first world, authorship is not just about content—it’s about visibility and credibility. By expanding the schema, Ghost can give authors the tools to establish their authority, trust, and engagement with readers.
Agree, agree, agree. Especially for sites like mine, credibility of the authors is critical. A 200-character bio doesn’t cut it. I built a separate Contributor page, but I would love to see Ghost have more extensive author schema built in.
Yes, I too have created a separate author page and placed person schema on it. However, the posts do not pull author schema from this page. And so, it is definitely not ideal, but it is what it is.