I would like to propose an enhancement to the Schema Markup capabilities within the Ghost Pro page builder. Specifically, it would be immensely beneficial to have a dedicated section in the page settings—alongside tags, code injection, slug, and other options—where users can input highly detailed Schema Markup directly.
This feature would allow us to implement various types of structured data, such as FAQ Schema, recipes, item lists, ArticleBody, ArticleSection, and more. It would also enable us to control the keywords placed into the Schema, rather than relying on tags used for content organization, which can be quite limiting. Relying solely on tags for Schema keywords might necessitate creating an excessive number of tags over the lifespan of a blog to accurately target the keywords each article is focusing on.
While I’m not an expert on Schema Markup, I’ve been delving into it recently and have noticed limitations with the automatic Schema generated by Ghost Pro. I would greatly appreciate the ability to modify and customize this Schema directly within the platform. Currently, I’m manually injecting custom Schema into each page, but this isn’t an ideal solution. Creating unique IDs and managing them requires maintaining a separate spreadsheet or database to track and organize IDs for linking related content.
If implementing a dedicated Schema section isn’t feasible, it would still be incredibly helpful if each page could automatically generate a unique ID. This would assist those of us who are injecting our own code, as we wouldn’t need to maintain an external database of IDs. Instead, we could simply reference the source code of the page we wish to link to and include it in our Schema code.
I’m not entirely sure how much this impacts SEO, but upon examining the top-ranking websites in my niche, I’ve noticed that almost all of them have highly detailed Schema Markup that appears to be generated server-side. Interestingly, the content on many of these pages is quite thin, yet they still rank number one for certain search terms. I suspect that their detailed Schema, effectively linking to other comprehensive content, plays a significant role in their high rankings.
If my concerns are unfounded and this isn’t something I should focus on, I’d appreciate any advice or feedback to help clarify the matter.