Ghost on shared hosting

That is indeed correct:

Self-hosting is the best choice for teams who are comfortable managing servers, databases and Node.js apps who want full control over their environment.


Ghost also has an installation script that runs on the browser. Similar to WordPress, once your infrastructure is set up, you’re greeted with this screen:

Vs. this from WordPress (note how this is step 5 out of the installation process): How to install WordPress – Advanced Administration Handbook |

Now, the ease of installing WordPress outside of their own hosting solution comes from individual web hosting companies providing “1-click-installs” that take care of the underlying infrastructure as well.

You have the same with Ghost – just at a much smaller level, since Ghost is a) newer and b) not as widely used (yet?).

Some dedicated Ghost hosters (all of which work with 1-click-installs and take care of updates, configurations, etc.):

Then there is and, which are more like a “managed self-hosting” options. You get a virtual server, they set it up for you, but most configurations, etc. are up to you.

And finally, you also have some bigger names in the web hosting world, which offer Ghost hosting alongside WordPress (usually also on a less-managed level, meaning you’ll still have to take care of some tech stuff):

So, for me, the beauty of Ghost is really that you can choose a kinds of different tastes.

Want to take care of all the tech yourself? You can rent your own server and do everything yourself.

Want to make sure the infrastructure is there, but you still want to configure things yourself? Go for an infrastructure provider like PikaPods or Digital Ocean.

Want to make sure your entire Ghost site is managed and you can just publish stuff? Go with Ghost(Pro) or one of the other managed hosters.