I’m planning growing a content library of learning materials over 2 or 3 years with pricing that increases as the library expands, like for example: $100→$200→$300→$400.
I want to reward early adopters with a “Founders” tier that locks in their pricing forever at $200, while new members pay current rates. They also have more perks.
Later on I want to introduce a “Premium“ tier that has the same perks as Founders, but pays a premium price that get’s updated every year.
In summary, all tiers would have identical content access - just different pricing based on when they joined, and different perks depending on regular vs Founder/Premium.
Has anyone successfully managed multiple grandfathered pricing tiers in Ghost long-term?
I’m specifically worried about operational complexity - managing hidden tiers, support questions about price differences, and the mental overhead of “which tier?” when doing bulk operations. The marketing benefits seem strong (early adopter loyalty, urgency), but I want to understand the real ongoing costs before committing to this structure.
Any experiences or advice would be greatly appreciated!
Changing the price of a tier by default grandfathers existing members at their current price so there’s no need to create new tiers each time you change price.
You do still have the option of moving member subscriptions from an old price to a new one if you want to, that’s doable inside of your Stripe interface where you have a lot more control over pricing.
I’ll let others comment on how well things have gone for them on the business side as I can mostly only talk about things from the technical side
Changing the price of a tier by default grandfathers existing members at their current price so there’s no need to create new tiers each time you change price.
Thanks for pointing that out to me @Kevin
Just to make sure I understand what you are saying, you said that by default if I sign up today on Ghost Site X for 10/monthly price, I will still pay 10 next month even if the membership has increased price in the meantime?
That is the default behavior. You /can/ make pricing changes in Stripe, but changing the price in /ghost > settings > tiers doesn’t change the price for existing users, just new sign-ups.
