One-time message to new Stripe customers

So I’m trying to send an automated one-time welcome message (i.e. not each month when a customer pays) with Zapier… Stripe customer service said ‘ask Zapier’, and I couldn’t spot a Zapier livechat (a forum post has provided no respondses).

The challenge I’m having is that using a field like ‘new customer’ includes customers who have, say, entered their email address in but haven’t completely checkout.

Does anyone know:

  • Which field to use
  • How to send the email one-time only (vs repeatedly)

A non-techy Zapier solution would be ideal…

It’s also possible to redirect paid-members to a custom welcome page in Ghost when they first subscribe / signup :slight_smile:

The benefits of using a welcome page instead of an automated email is that it removes an extra step from the flow, and prevents the user from hopping back and forth between your site, and emails. Plus — you can also use protected content for your welcome pages, so only logged in members can view it.

This can either be done using a code injection redirect as follows - which would redirect the member to a public page immediately after checkout:

    function getParameterByName(name, url) {
        if (!url) url = window.location.href;
        name = name.replace(/[\[\]]/g, "\\$&");
        var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"),
            results = regex.exec(url);
        if (!results) return null;
        if (!results[2]) return '';
        return decodeURIComponent(results[2].replace(/\+/g, " "));
    var action = getParameterByName('stripe');
    if (stripe == 'success') {
        window.location = '/welcome/';

Or alternatively, you can build this behaviour into your theme and redirect paid-members to a protected welcome page in Ghost when they click the signup confirmation email!