I currently use callouts and toggles to highlight important points or summarise a paragraph. Their main use was to try to hit that Google paragraph snippet/rank higher. I think they have amazing design and look great.
But, I have now noticed that callouts and toggles are not included in the Ghost Editor word count.
Comparing similar articles with or without these two editor blocks also seems to affect their ranking on Google.
I understand that SEO is a complex topic and what I am saying is quite anecdotal, but I am curious if this is a recognized downside to using these lovely designed new editor cards? Or are there solutions, for example using FAQ schema…
Thanks for your time.