I have members who never read emails, or have turned off their email subscriptions. Some of these members likely click on my site through social media channels, but others may never visit again.
I want to see member activity. Last logged in date would be a start. Of course I’d like more statistics, but that’d help a ton.
I’d like a way to clean up my membership database. If someone hasn’t visited or opened an email in X months, I want to delete their account. First, because I don’t like the idea of storing data for a non-customer. Second, because Ghost Pro charges based on members, and these aren’t really members.