There is a great help document on how to set up a basic Google Analytics integration - Google Analytics
However, I’d like to get to the next level, and preferably track “free” and “paid” conversions to my newsletter. I could then measure by source, connect ads to an ROI, etc.
Does anyone have a simple way of doing this integration? Feels valuable to most Ghost users?
Ghostboard was designed specifically for Ghost websites although I’m not sure if it tracks free and paid conversions like you are wanting to do, as I haven’t tried it yet.
I actually am not necessarily aware of alternatives (which would compare favorably in regards to free features). Matomo was the only major alternative I knew about, but you mentioned a number of others. I’ll have to look into them. Thanks!