Allowing subscription without membership/account

Howdy.
I am not looking to make any money from my site. I would like to collect emails from people that choose to sign up for the newsletter, but would like to never have them create an account.

Is that possible? I found the toggle to turn off the sign up/in, but that also turns off the ability for people to subscribe.

Thanks

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A free account on Ghost is just the member’s email and optionally their name.

It doesn’t make sense to say that you don’t want to have users create an account, but you want them to get the newsletter. Subscribing /is/ creating an account.

“Sign in” and “account” infer username/password in most contexts, which I do not want.

Subscribing within the context of newsletters should be a required email, and optional name.. but wouldn’t necessarily mean that there’s a cost, email/password requirement, etc. While internally to Ghost or site admins, I agree that “account” could mean a password-less method of subscribing it’s confusing to the users I have shared this with thus far.

I think this might be what I’m looking for:

Removing the sign up and account concept.

Ghost does not even support email/password for member accounts. It’s enter your email (and optionally name), and click an emailed link to get in.

You certainly can build a custom flow. But you should probably try what’s already available in Portal (the default membership management app) before you do, because you’re complicating things here.

(Staff accounts, like the website owner, are totally different.)

Agree with @dewygolf here.

To many of my readers, the modal opened asking them to signup first before subscribing to my newsletter is a huge friction when it comes to UX. (And I’ve verified individually with my readers in person, many of them gave up the full user journey of signing up just for the newsletter.)

Take Ghost’s competitor Substack as an example, their subscription flow is much smoother:

  1. Enter email
  2. Verify email

Done.

No further signup needed, which enhanced the sub-rate.

You’re standing in the perspective of whom is familier with the platform, not from the perspective of external user who has no idea what Ghost is.

  • For organic traffic, they want quick subscription flow to get to hear more from the author
  • For author, they want more subs

It’s only for Ghost as the platform needed more signups.

Signups to the Ghost platform does not mean anything to both reader/author.

That’s a confusing statement. Users aren’t signing up for the Ghost platform. They’re signing up for your site. (You will see a lot more Substack branding in your screenshot above than you will on the similar flow on Ghost, and in fact, the users are ONLY users of your site.)

Many themes include a similar sign-up box – see Source, for example: https://source.ghost.io/.

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