Newsletter analytics

[martinverbic]

I noticed the Mailgun app is capable of tracking opens and clicks. How could I integrate this and be able to track opens and clicks of my newsletter with the new newsletter feature in Ghost?

[n1n10]

Would be nice if staff could answer this. I have spent a lot of time trying to figure this out. The Logs in Mailgun can show me all the details of who is clicking on what, but the actual analytics (with graphs and actual useful insights) is not working. Mailguns answer is that I need to tag the newsletters, but I am not sure how to do this, as everything is set up via the Ghost integration/Webhook.

So my questions are:

• Is it possible to get newsletter analytics in a Mailchimp like style?
• Can it be done via Mailguns integrated analytics — not just the overall numbers of emails sent, but based on each individual newsletters with open and click rates?
• Or would I need to integrate Mailgun with yet another service to get this type of detailed analytics on each newsletter?
• In that case which services can you recommend.

Final question. Is there a service out there that can combine analytics of members visiting my Ghost site and analytics of members opening and clicking on links in my newsletters, so that everything is kept in one place and giving a combined overview of how the users read and interact with the content?

Thanks in advance,

[Dorie]

@n1n10

Can it be done via Mailguns integrated analytics — not just the overall numbers of emails sent, but based on each individual newsletters with open and click rates?

@n1n10

• Or would I need to integrate Mailgun with yet another service to get this type of detailed analytics on each newsletter?
• In that case which services can you recommend.

I am also interested in these questions. I have the same problems with eSputnik integration and Ghost. This system also includes a very detailed click map, but I faced some issues trying to integrate it with Ghost and decided to try my luck with Mailgun. In addition, they’re talking everywhere about easy integration:

Ghost and Mailgun integration made easier | Mailgun

But the question remains open.

[vilagosg]

Hi!
It’s easy, just follow mailguns instructions: User Manual — Mailgun API documentation

Just enable Open & Click tracking on a per domain basis under the Tracking Settings section of a particular domain’s settings page.
Then, if you use https with your ghost website, follow these instructions:

How to Enable HTTPS Tracking Links

The https enablement by the mailgun support (via ticket) is a little bit slow, but it works for me:

[Kevin]

The members and newsletters features are still very much in beta and lots of more advanced things like this are not in place yet, there are higher priority features around general use-cases that we are looking at first. That said, there are plans to have full integration with Mailgun and show stats within the Ghost admin interface in the future.

Emailing Blog Subscribers from Ghost?

if we setup Amazon SES as mail delivery channel this to be used for member emails as well? There are long-term future plans to have bulk email adapters but nothing short term. The integration with Mailgun is not going to be shallow - it will have full stats on deliverability, open rates, click rates, automatic unsubscribe of members that mark newsletters as spam, and so on. Once we have a good idea of how all of that is working then we can look at making a universal API that would allow diff…

[n1n10]

Thanks Kevin. All I am looking for right now is to be able to add Mailgun tags to the newsletter sent from Ghost, so that I can use Mailguns own Analytics (with detailed info on open and clicks on each newsletter) User Manual — Mailgun API documentation

Is it possible to integrate these tags in Ghost now? And if so, where do I do this?

[jwasser]

Hey folks,
Anyone received an answer to this question? I have ghostboard up and running for website data but still looking for the best solution to add basic email newsletter metrics like opens, clicks, etc,. I previously used Substack and they offered the basics. Any help would be much appreciated!

[n1n10]

Nope. @Kevin Any update on this? Either Mailgun stats within the Ghost interface or the possibility to use Mailguns own analytics? Right now I am paying for mailintel.io to solve this problem, but it is not ideal (too expensive and functionality is OK but not superb).

[jwasser]

Thanks for the repky! How did you connect your ghost account to mailintel? Looks like you also need a mailgun/Amazon SES email service provider?

I’m trying to minimize the number of integrations/cost. I might have to port over my newsletter to mailchimp so I can leverage the tracking but that’s not ideal.

[jsh4]

Basics (opens, clicks) would be great. I actually don’t like too much data, the basics work for me. (I mostly want to see how many opens/unopens and what stuff is being clicked, that’s pretty much it)

[martinverbic]

Analytics are coming in a few months!

What are my free analytics options for newsletters sent via Ghost?

No simple way to do it just yet, but you can expect to see this natively in Ghost in the next few months

[srg]

Checkout https://mailflagger.com Tracks and stores Mailgun events and messages, send emails using your Mailgun domain, track multiple domains and setup custom event notifications. We are planning on adding email sequencing soon.

There are some screen shots in the post below.

Mail Flagger - Mailgun tracking and analytics

[favicon-32x32] Mail Flagger We are happy to announce the launch of Mail Flagger. A Mailgun email tracking and analysis platform for bloggers, developers and entrepreneurs. Monitor your member email engagement without modifications to your Ghost website. Mail Flagger integrates directly with Mailgun via API. Features Include: Store messages sent via Mailgun Monitor email event activity Dashboard Easily group all events by recipient View multiple Mailgun domains seamlessly [gh-frontpage] …

[John_Tounger]

Any idea how much longer we are going to have to wait for this? The newsletter feature is unusable without analytics.

[John_Tounger]

Any idea how much longer @martinverbic??

[martinverbic]

No idea. I assume soon based on this: An early look at what's coming next in Ghost 4.0 (didn’t read it, though)

[martinverbic]

Any day now…this is in the latest Ghost release (3.39.0)

[daniellockyer]

Hey all! 3.39.0 contained our first feature of email analytics - open-rate tracking. If you’re running this version, try sending out a newsletter and you should be able to see the open rate % in the main posts list.

As ever, we welcome issues and bug reports to help us make it a robust product

Watch this space in the coming months for more features

[daniellockyer]

Hello again all! For our last feature release of 2020, we’ve just shipped 3.40.0 which adds engagement statistics for individual members, and an activity feed of their newsletter history.

The Ghost team will be finishing up for the holidays soon but we look forward to your feedback on the features so far and you can expect many more things to appear in 2021

[giacomosilli]

Love it, thank you, should be nice to have it too

Show the member's login date

I don’t know if the date / timestamp of the users login is saved in the database, it would be interesting to show the date of the last access in the list of members, from the Ghost backend

:)

[Mathieu_Rouault]

Very cool ! Thanks !