Remove double opt-in from my Ghost newsletter

Developer help
1

Ghost pro.

I am trying to remove double opt-in from my newsletter subscription. I am not seeing a way to do this. How do I do this?

1 Like
2

I would strongly advise against it. You may think it will make sign up easier for people but trust me, it will have scores of spam, fake or random email addresses in your subscribers list. You’ll be paying for those emails and it will reduce your reputation and emails may start going in spam box.

1 Like
3

I’m also looking for a way to do this. Definitely have had multiple people that have said they’ve signed up, and then they don’t hit the double opt-in because it goes to Spam or Promotions. That significantly hurts conversion. I can’t find a way to do it though.

4

There are other ways of keeping the list clean like using an email checker service and unsubscribing bad emails.

5

Any updates on this issue of disabling Ghost Pro’s automated Double Opt-In? The nature of my newsletter & sign ups results in very few bot or spam emails. Also at this time, many in the newsletter field recommend NOT turning on the double opt-in within ESPs as you’ll lose up to 40% of your new subscribers when they don’t find and activate the double-opt in message that typically lands in spam. Also there are now other ways to filter out and delete bad or spam emails. Ghost team open to allowing us to disable that double opt-in???

6

I have thoughts. (I always have thoughts…)

It’s also entirely possible to stand up a separate cloud function that takes a user’s email address and then used the admin API to make them an account and logged them into it. I suspect it would get rapidly overrun with spam sign-ups unless protected by a captcha or something (and possibly even then). And that still wouldn’t deal with the typos and not-actually-your-email problems.

Personally, I won’t build it, because I suspect it’ll get you rapidly de-platformed from wherever you are hosting Ghost when the spam complaints come rolling in. I try not to get hired to implement bad ideas. :wink:

[Clarification: I don’t work for Ghost.org, so this is just me talking as a Ghost user, freelancer, and fangirl. None of this post is an official response to your request, nor a threat.]

1 Like
7

That is a self-fulfilling prophecy though. Landing in spam is usually pretty predictable, nowadays. Either there are issues with email authentication (DMARC, SPF, DKIM), or known and obvious spam indicators (complaints, common spam phrases, etc.)

I am debugging these things pretty frequently for my customers, and Ghost double opt-ins only ever land in spam when there’s something wrong with email authentication. No reputable inbox provider would automatically put double opt-in emails into spam.

And, since I also have thoughts and strong opinions on this: double opt-in is about so much more than spam. From a privacy perspective, I do not want “other ways” to filter out my email address. I want to be in charge of where my email address ends up. And double opt-in being enforced is the only way I can do that.

3 Likes