Users recorded as clicking on an email but not as opening it

Hi all, I’m not sure this is the right category to post this in – apologies if it’s not.

I’ve noticed something a little strange among my users activities, which I detected for at least two different users: according to their activity logs (see screenshot as example) they have clicked on links in the last email I sent them but they have not opened the email – which is obviously not possible.

Any explanation as to why this might be happening?

Thanks!

(This is a fine place to post. Some of us read in ‘latest’ view and will never even notice which category you select. :rofl: )

Welcome to Ghost, @Mattia!

Detecting email opens and link clicks is hard. Some email security software effectively “clicks links” while checking for link safety. Some email clients protect their users from tracking by preventing the email open detection from working. It’s all a bit of a muddle, and I wouldn’t get too hung up on what it says about any specific user. So… link clicks are generally artificially high, and opens are generally artificially low. Reality is probably somewhere in the middle, for most newsletters.

TL;DR: It’s an industry-wide problem. You can read lots more about it if curious - Google Search

3 Likes

Fantastic, thank you so much, Cathy!

1 Like

@Mattia I was about to say the exact thing that @Cathy_Sarisky said. I would add the clicks that appear instantly are generally the recipient’s email software/firewall (especially if it looks like a user clicked every link in the email, regardless of salience). Clicks that trickle in a bit after the email is delivered are more likely to be real interaction.

1 Like

Hello @Mattia and welcome!

Just like others have replied, that specific metric is one you can ignore. I use Proton Mail for example with enhanced tracking protection. That means they will remove any tracking pixels before the email lands in my inbox. Secondly they remove known tracking links (UTM tags) from URLs. (Enhanced tracking protection | Proton)

Similar functionality is spreading to more email providers and/or email clients.

Which is why I have disabled the tracking on my Ghost sites, since I know that the metrics in Ghost Admin are wrong by default due to the above reasons. Better have no metrics, than incorrect ones. :stuck_out_tongue: