I felt the same confusion with the analytics and agree with @wisernewsletter. The reasonable data that any blogger/newsletter publisher would want appears to be already in Ghost, on each individual member profile + the activity log. But that data isn’t in Ghost in a useful way: it only shows the 5 most recent activities on the dashboard, and to get any further info you need to click on every individual user account. Oof.
My assumption was that activity reports were cut from scope so that the big membership launch could happen, and reports are follow-through features that would be coming “soonish”. No roadmap to check though, and Ghost Pro support saying to self-host for the full Mailgun analytics is discouraging.
I expected a “View all activity” link at the bottom of the Activity Feed on the dashboard, and an Activity link in the left sidebar. The All Activity page shows subscribes, unsubscribes, email bounces, email opens, email link clicks, member sign in, member purchases, member change plan, member cancel plan, member page views, etc. All the data that is already on each individual member profile page, so this new page would be showing the existing data in a report format. It would share a similar layout to the All Members page and would also have filters along the top to see certain kinds of activity.
Again, it appears that this data is all in Ghost already. Maybe each dashboard load is actually hitting the Mailgun API or something, and can only return the first few results. This would mean the data actually doesn’t live in Ghost. If that’s the case that’s pretty rough for long term implementation of useful analytics and essentially forces us to move off of Ghost Pro, which would be unfortunate.
I also expected some quick filters on the All Members page. We are currently manually adding labels for unsubscribed members to track them. This value is a field available on the individual profile, and should be a filter.
Unrelated, but the ‘Open Rate’ column on the All Members page is blank on Ghost Pro, even though the Sort by Open Rate appears to work.